Candice Kloss
Kloss, who previously worked as a real-estate agent in New York, joined OnlyFans in July 2020 after learning about the success some of her friends were having posting content on the platform.
"For the first six months, I really had no clue what I was doing, and I would just post pictures," Kloss, who was initially bringing in $2,000 to $3,000 a month, said.
But after networking with OnlyFans creators who earned $500,000 a month, Kloss quickly saw her income skyrocket.
She based her content prices — $5 to $10 for already taken photos, $12 for prerecorded videos, and $200 for custom videos — on those of the creators she'd met, and she invested $10,000 a month of her monthly OnlyFans earnings into promoting her account on other creators' pages.
Instead of posting content sporadically, Kloss started posting a unique picture on her wall every hour to keep subscribers coming back to her OnlyFans page.
In addition to spending most of her waking hours messaging her subscribers, she cooked up simple minigames — number- and color-guessing games, for instance. Subscribers who guessed right could win a free photo.
While Instagram has not been a good driver of traffic to Kloss' OnlyFans page, she's found Reddit to be an effective platform to promote her page on.
"On platforms like Reddit, those are the ones that get the most shares — pictures with, well, my butt," Kloss, who crossed the $1 million mark in June, 23 months after she started posting, said. (Insider verified Kloss' earnings through documentation she provided.)
When it comes to the content itself, Kloss acknowledged she heavily edited her photos with appearance-enhancing apps like Snow and FaceApp.
"It's not because I think I'm ugly," Kloss said. "But it's because I've heard advice from some of the more cartoony-looking creators."
She added: "Their income just increased so much when they started editing their pictures to appear more cartoony."
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